Follow on Shop (block)

Let customers follow your store in the Shopify Shop app.

Last updated About 4 hours ago

Available in: Footer navigation

The Follow on Shop button uses Shopify's built-in Follow on Shop feature. When a customer follows your store, they get personalized recommendations and notifications in the Shop app.

Add the block

  1. Open Footer > Footer navigation in the theme editor.
  2. Click Add block and choose Follow on Shop.
  3. Place it near social icons or payment icons.

The button only renders when Follow on Shop is available for your store. No URL or label to configure — Shopify handles the connection.

Other settings

Visibility settings. Learn more in Shopify's Follow on Shop guide.