Blog post

Easily create engaging, shoppable articles with customizable sidebars, flexible content blocks, responsive design, and built-in options for product highlights, testimonials, video, and more—perfect for boosting both reader engagement and conversions.

Last updated 4 months ago


Overview

The Blog post section brings powerful storytelling features to your article pages. It combines editorial content with shoppable moments by supporting customizable sidebars and a variety of content blocks. Layout and presentation controls let you craft visually compelling, goal-driven articles for your audience.

⚠️ Important: The Blog post section helps you blend editorial storytelling with product highlights and interactive features for a more immersive reading experience.


Key components and functionality

Sidebar settings

Sidebar settings enhance article pages by offering supplementary content alongside your main post. You can display a sidebar with related products and set a custom heading, aligning with your article's theme.

Read more at Blog post management

Supported block types

The Blog post section supports a flexible range of content blocks. These blocks give you control over the layout, visual style, and engagement strategy of each post.

  1. App block

    1. Integrate third-party app content or specialized functionality.

  2. Custom liquid

    1. Add custom Liquid code or dynamic HTML as needed.

  3. Banner

    1. Insert visually prominent calls to action or highlighted messages.

  4. Image

    1. Display single images with adjustable styles and sizes.

  5. Testimonial

    1. Showcase customer quotes or social proof to build trust.

  6. Rich text

    1. Add formatted text, links, and additional explanations to your article.

  7. Form

    1. Collect email signups, feedback, or inquiries right within the blog post.

  8. Heading

    1. Insert section headings for clarity and content organization.

  9. Video

    1. Embed video content or custom media for a richer experience.

  10. Product

    1. Feature products individually and drive conversions from the article content.

  11. Linked products

    1. Automatically display products referenced in your article with the option for a custom heading.

Each block’s settings help you place, style, and customize content to fit your goals.

💡 Tip: Combine banners, testimonials, and video blocks throughout your article to maintain reader interest and naturally highlight shoppable or interactive moments.


Usage notes

  1. Responsive design

    1. The section and all blocks are mobile-friendly and adapt to various screen sizes. Always test your designs on both desktop and mobile.

  2. Performance

    1. Use optimized images and moderate use of heavier media for faster page loading and a smoother user experience.

  3. Accessibility

    1. Provide alt text for all images, use clear structure with headings, and ensure color contrast remains high for readability.

  4. Customization

    1. Reorder blocks and adjust sidebar content to suit each article’s editorial and commercial goals while remaining true to your brand.

⚠️ Important: Strategically use Blog post sidebars and content blocks to create engaging narratives that drive results. Keep layouts accessible, responsive, and streamlined for the best results.