Feature

Showcase key features with icons, headlines, and optional links, control visibility on desktop or mobile, and quickly highlight your store’s main benefits to increase engagement and usability.

Last updated About 2 months ago

Overview

The Feature block displays important features, benefits, or unique attributes within the Features bar section. Combining an engaging icon, a headline, and a supportive subheading, it draws attention to key information for visitors. You can also make the block actionable by adding a link, which helps guide users to further information or actions.

💡 Tip: Use the Feature block to quickly highlight what sets your business apart — clearly communicate value propositions in a memorable way.

Key settings

These options let you control the content and display of each Feature block for maximum impact on your audience.

Icon

The icon is the visual anchor for the feature, helping users to recognize it at a glance.

  1. Enter a keyword or name to select an icon.

  2. The default icon is auto_awesome.

  3. Choosing a purpose-driven icon increases recognition and supports fast feature identification.

Title

The title communicates the focus of your feature in a clear, prominent headline.

  1. The default title is Feature title.

Subheading

The subheading provides a supporting detail, allowing for a concise but informative explanation or clarification of your feature.

  1. The default subheading is Feature description.

Link

Add a destination URL to make your Feature block interactive.

  1. If a URL is provided, the block links users to the specified page.

  2. If no URL is entered, the block remains informational.

Open link in a new tab

This setting determines if the block’s link opens in a new browser tab or in the current tab.

  1. The default is disabled (links open in the same tab).

  2. Enable this option—especially for external links—to help users stay connected with your site.

Visibility settings

Control when and where each Feature block is seen by choosing options appropriate to your content strategy.

Before adjusting visibility options, you will see an informational message in the settings panel to guide you in selecting the right preference for your shop.

Display visibility

You can decide where the block will be shown to best match your merchandising or communication goals.

  1. Do not hide — The Feature block is visible on all devices.

    1. The default is do not hide.

  2. Hide on desktop — The block is only shown on mobile devices.

  3. Hide on mobile — The block is only shown on desktop devices.

📝 Note: Fine-tuning device visibility settings ensures your content is always timely and relevant, and avoids displaying clutter on smaller screens.

Available in sections

  1. Features bar

Usage notes

  1. Use straightforward language for both the title and subheading to maximize your message clarity.

  2. Pick icons that are clear, visually consistent, and easily understood to increase accessibility and recognition.

  3. Enable "Open link in a new tab" for external resources so users can explore further without losing their place.

  4. Adjust visibility precisely to keep each message targeted and to prevent accidental hiding of important details.

  5. Place Feature blocks evenly across the Features bar for a clean, balanced appearance and improved scan-ability.

💡 Tip: Always preview your Feature blocks on both desktop and mobile to confirm their appearance, readability, and overall effect.